How to Create an Effective Email Marketing Campaign?

AI, hyper-personalization, and automation The digital age of customer communications has evolved rapidly and grew at an exponential rate during the pandemic. With in-person experience limited, restaurants had to improve their digital communications to encourage at-home dining experiences and fashion retailers sought to engage their customers through a consistent, personalized buying journey. But with more […]

How to Implement an Effective Cause Related Marketing Campaign?

Cause-related marketing is an effective way for companies to support worthwhile charitable events, elevate the profile of their brands, and position the organization as a good corporate citizen.  It is not a new concept and it has been around for decades.  Allen Marketing Communications, an NYC boutique travel and lifestyle PR agency, advises our clients […]

Boutique NYC PR Agency Spotlights 2022 Travel Trends

2022 heralds a new beginning for the travel industry on the road to recovery. The Covid-19 vaccines and booster shots have injected a desperately needed lifeline for the travel industry. According to a new report the World Travel & Tourism Council (WTTC) shared with Travel + Leisure, “domestic travel growth has “significantly” outpaced global tourism […]

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